O’Donnells Crisps x White Moose Cafe

Side Eye teamed up with White Moose Cafe and O’Donnell’s to launch their brand new crisp range, ‘Furrow’s’. 

We took over White Moose Cafe to launch Ireland’s biggest crisp brands new range ‘Furrows’ to the market and bring brand awareness to O’Donnell’s ultimate crisp. We set out to achieve by 4 weeks  in order to create a unique campaign that let Ireland know that this was a crisp range that they had to try. We created content for both the White Moose and O’Donnell’s Crisps in order to create the right messaging and optimize reach and impact through every platform.

We created a meal deal exclusive to the White Moose sub brand ‘Moose on The Loose’ where customers could try a limited sandwich created by Paul Stenson, the ‘Durt Burd’ and a packet of  Furrow’s.

Marketing Strategies:

• Influencer Marketing: The collaboration kicked off with a series of Instagram posts from popular food and lifestyle influencer Paul Stenson who promoted O’Donnells Crisps new range through Instagram.

• In-Store Promotions: The White Moose Café offered an in store promotion of special discounts on O’Donnells Crisps products to customers who visited their locations. This not only boosted sales for both brands but also encouraged customers to try new products.

• Social Media prizes: A social media promotion was activated on Instagram and Facebook, encouraging customers to share photos of themselves enjoying O’Donnells Crisps and The White Moose Café food. This resulted in customers resulting in a significant increase in social media engagement and brand visibility.

Results:

• Influencer Marketing: The influencer marketing campaign generated over 500,000 impressions across social media
• In-Store Promotions: The in-store promotions led to a 25% increase in sales of O’Donnells Crisps products at The White Moose Café locations.